Social Media Marketing: The ROI is Not MIA

Social Media Marketing The ROI is Not MIA 300x202 Social Media Marketing: The ROI is Not MIAWhat is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.

“As the social advertising market grows to a projected $11 billion by 2017, targeting mobile Facebook, Twitter, and LinkedIn users has become key to smart social marketing,” says Dave Donohue of Unified Social.

According to Donohue, the key factors driving the shift to mobile include:

  • Mobile users share nearly twice as often as desktop users
  • Mobile Twitter users are 79% more likely to be on Twitter several times per day
  • Facebook already has 16% market share of global mobile advertising

Unified Social recently published the following infographic which details in compelling fashion why there’s such a mad rush to mobile among today’s smartest social marketers.

info Social Media Marketing: The ROI is Not MIA

37b97aafe3aee5bffdcf85f98539a0fa Social Media Marketing: The ROI is Not MIA Social Media Marketing: The ROI is Not MIA


Via Mobile Marketing Watch

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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