Social Media Marketing Changing The Way The Literary World Generates Sales

Social Media Marketing Changing The Way The Literary World Generates SalesWhile every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a primary means of marketing—in this case the literary world.

While authors used to have to pound the pavement and attend nationwide, and even global book signings, as well as send their books to well-respected literary professionals to obtain reviews, the role that social media is playing in both reviews and marketing as a whole has changed the playing field altogether.

Social media marketing has had such a drastic effect on the literary world, that even established authors must join in on the ever-increasing trend. On the flip-side, Mobile Commerce News recently profiled in-depth, social media marketing has opened the doors for many aspiring and under-performing authors to self-promote their old and new books.

Whether speaking of eBooks, self-publishing, or publishing through a well-respected publisher—the role that social media marketing plays in the success of book sales cannot be ignored.

Via Mobile Marketing Watch

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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