Snapchat to focus on Stories and camera at partner summit


At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It’s a move that will enable more apps developers to piggyback on Snapchat’s proprietary technology.

CEO Evan Spiegel and his co-founder Bobby Murphy are set to take the stage on Thursday at the marquee event to outline the priorities for the year ahead.

“Historically, as a company, Snap has been very closed up,” says Sophia Dominguez, CEO of SVRF, an augmented reality platform and Snapchat partner. “This is the first big event where Evan and Bobby will take the stage as keynote speakers. It’s really important for them to step up and be more open about what Snap is working on.”

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.