Smart AdServer Goes Independent Via Private Equity Firm

Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 million, the companies said Thursday. “Smart AdServer is entering a new phase and the market is evolving very fast,” said Smart AdServer US General ManagerContinue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.