Shopping On the Go & the Future of the Store

Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In the build up to InternetRetailing Expo, Lucia Ruiz, head of marketing, InternetRetailing Events, explains that the trends we will see as retailers seek to make this transition.

The way customers buy is changing fast; and this is in […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.