Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors


With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command.

“In focus groups, a lot of people said they pick colors by what inspires them while on vacation or what they see when they’re out and about. They want to replicate it but they don’t know how,” Sherwin Williams’s VP-marketing communications Ellen Moreau said.

The app, called ColorSnap Glass, solves this problem by combining Glass’s built-in camera with Sherwin Williams’s color recognition technology. Google Glass — or simply Glass — is a mobile computing device worn like a pair of glasses, with a screen placed in front of the user’s right eye.

Continue reading at AdAge.com

Via AdAge

TwitterLinkedInRedditFacebookTumblrDiggGoogle+StumbleUponWordPressEmailShare

Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

You may also like...

Translate »