Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors

With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command.

“In focus groups, a lot of people said they pick colors by what inspires them while on vacation or what they see when they’re out and about. They want to replicate it but they don’t know how,” Sherwin Williams’s VP-marketing communications Ellen Moreau said.

The app, called ColorSnap Glass, solves this problem by combining Glass’s built-in camera with Sherwin Williams’s color recognition technology. Google Glass — or simply Glass — is a mobile computing device worn like a pair of glasses, with a screen placed in front of the user’s right eye.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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