Sen. Jay Rockefeller Puts Acxiom, Epsilon And Experian ‘On Notice’

A Wednesday hearing held by the US Senate Committee on Commerce, Science and Transportation about the operations of so-called “data brokers” highlighted the disconnect between data marketers and consumer advocates. The hearing followed the release of a report detailing the findings of a yearlong investigation into data marketers. The core disagreement revolves around the extent to which businesses […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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