SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform

SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform: SEED Capital and Vækstfonden have just invested an amount in the double-digit million range in new promising company, Blackwood Seven. The funding will be spent on further development of an innovative media platform.

Blackwood Seven has developed the world’s first automated media allocation platform, which allows advertisers to plan and execute campaigns across all media groups on the basis of performance data. The company’s vision is simple – to give insight and power back to advertisers.

”It is a world class team. They have, with their platform, the potential of becoming a game changer in the media business. Their product provides great value to their customers, the advertisers. We are very excited that they have chosen us a capital partner and we are looking forward to an exciting collaboration the coming years,” says Niels Vejrup Carlsen, Investment Director in SEED Capital.

Solid team

Blackwood Seven has an extremely experienced team with strong roots in the media- and technology industry. Having held top positions in Grey, OMD Denmark, Jobzonen and Jubii, the management team, which consists of Carl Erik Kjærsgaard, Christoffer Feilberg, Henrik Busch and Thomas Bertelsen, posses a wide range of competencies.

“We are impressed by the product as well as the team. The management has extensive experience, industry knowledge and supplements each other very well. We are looking forward to follow the company in their quest to challenge the existing media industry,” says Ulrik Jørring, Senior Vice President in Vækstfonden.

Read more:

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...