Scaling Mobile App Businesses: Q&A with Pavel Golubev, Stack

In-app advertising is experiencing a period of growth with budgets likely to increase substantially over the coming months, due to factors including the continuing development of in-app header bidding solutions. However companies producing and selling apps still face substantial difficulties in growing their businesses, with an increased prevalence of fraud and higher fees from ad partners just two factors out of many.
To that end, the company behind Appodeal recently announced the launch of a new umbrella brand, Stack, to help […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.