Samsung Inks $100 Million Sponsorship Deal With the NBA

Samsung Electronics, the world’s largest maker of smartphones, signed a multiyear deal to supply the National Basketball Association with mobile devices and televisions.

Under the agreement with the NBA, the Women’s National Basketball Association and the NBA Development League, referees will use Samsung tablets courtside to review key plays, according to a statement, which didn’t provide financial terms. The deal is worth $100 million over three years, the Wall Street Journal reported, citing people familiar with the matter.

The NBA agreement also includes daily recaps and analysis that fans can see on their Samsung devices. Asia’s biggest technology company is seeking to deepen its footprint in the Americas by pairing its smartphones and tablets with original content. Today’s pact follows a deal earlier this year to release rapper Jay-Z’s new album via an exclusive application on Samsung handsets.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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