Rubicon Project Implements Standardized Common ID With The Trade Desk

LOS ANGELES — Rubicon Project (NYSE: RUBI), a global exchange for advertising, announced that it has implemented The Trade Desk’s unified ID solution onto their digital advertising exchange. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers. This joint effort and implementation […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.