Rewind: Young John Slattery Can’t Believe His Luck in This 1980s Sports Illustrated Commercial

There was a time in the ’80s when men rushed into video stores searching for VHS (or Betamax) tapes of sports bloopers. And those men looked a lot like Roger Sterling.

At least that’s what a Sports Illustrated TV spot would you have believe.

With Sports Illustrated publisher Time Inc. preparing to be jettisoned from parent Time Warner, this edition of Rewind looks at a commercial from the headier days of Time Inc. The two-minute commercial stars John Slattery, Mad Men’s Roger Sterling, as a man on a mission to find a tape of sports bloopers. The video store clerk — remember those? — tells the frazzled Mr. Slattery that he can get the tape for free with a one-year subscription to Sports Illustrated.

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Via AdAge


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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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