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Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar

by Copenhagen INK · 04/02/2013

As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one cluster and matched by MAP […]
Via adexchanger.com

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar

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