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Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most | Copenhagen INK

Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most

Report analyses 600,000 commercial emails to reveal performance data for 10 common email campaign types, plus best in class examples for each LONDON — With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. In fact, 70 percent […]

The post Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.