Retail on the Rails: The Rise & Rise of Commuter Commerce
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit from the age of commuter commerce.
The result of our attachment to our smartphones is that not only have we become proficient at undertaking several activities at once, but we have also developed an expectation that these […]
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