Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna.
Per the organization’s announcement shared with MMW, the consumer app market is getting extremely competitive, “and the data shows that personalized messaging based on each customer’s unique context can provide a distinct competitive advantage.”
“Mobile apps and devices can foster a true, human connection between brands and their customers,” said Julie Ginches, CMO of Kahuna. “The brands that will win lifetime customer loyalty will do so by creating personalized, relevant, and timely experiences across all marketing channels.”
This Kahuna Mobile Marketing Index is the latest in a series of reports that analyze messaging opt-in rates, retention rates, mobile email consumption, and other valuable metrics for marketers.
The quarterly report includes anonymized data from more than 400 million user profiles, across brands in 15 different verticals, including travel, sports, music, finance and eCommerce.
The Kahuna Mobile Marketing Index can be downloaded here.
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