Reddit redesign revs up engagement for Audi’s ‘Think Faster’ campaign

Reddit’s redesign and new ad products seem to be paying offfor Audi, at least.

The car manufacturer’s “Think Faster” campaign featured stars such as Elizabeth Banks and Liza Koshy answering questions from Redditors live “Ask Me Anything” style while zooming 120 mph or more in an Audi sports car. Reddit says the redesign of its website and native video ad offering have significantly increased engagement from users.

The data from the campaign (more on that in a bit) is significant because it shows metrics for Audi before and after Reddit redesigned its website and native video player. More importantly for Reddit, the figures hint that its grand plan for attracting more ad dollars from Madison Avenue after securing $200 million of funding from investors might be working.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.