Real-Life Adaptation of John Cena Meme Tops Viral Video Chart


In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of online audiences. Its real-life adaptation of the Unexpected John Cena meme is at the top of the viral video chart, having racked up 14.3 million views in the last week. In The Unexpected John Cena Prank, fans of the wrestler were invited to an audition and asked to introduce him in front of a camera — to their surprise, John Cena himself burst through the backdrop to the tune of his intro music.

UNICEF takes second place on the chart with a more serious campaign, which asks viewers, “Would you stop for this little girl?” The video shows passers by checking in on a well-groomed unattended girl, but ignoring or even chastising a little girl who appeared dirty and disheveled.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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