PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global App Trends report: Indonesia, Brazil and Korea fastest-growing app markets; Tealium raises USD$55m (£42.7m) in series F funding; and Quantcast launches Choice Premium: simpler consumer consent management.
 
PubMatic reveals Q1 2019 mobile advertising trends
PubMatic, the publisher-centric sell-side platform (SSP), released its […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.