PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution.
PubMatic releases industry-first independent omnichannel wrapper solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.