Publishers And Marketers Are Anteing Up – And Networks Are Folding
Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly… Continue reading »
The post Publishers And Marketers Are Anteing Up – And Networks Are Folding appeared first on AdExchanger.