Publisher Competition; L’Oréal Ready For Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,”Continue reading »
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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