Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding.
Programmatic spend to exceed USD$100bn (£77.7m) in 2019
In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.