‘Programmatic’: Old Word, New Meaning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for programmatic at MAGNA GLOBAL. Earlier this month, the IAB, in partnership with the Winterbury Group, released a white paper titled “Programmatic Everywhere? Data, Technology and the […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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