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Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk | Copenhagen INK

Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk

AdExchanger |

The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients. Programmatic Mechanics thinks it’s in a good position to change some of those perceptions, given its independent status. “We don’t have to be concerned about hitting corporate sales targetsContinue reading »

The post Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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