Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost
strong>Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising remains an important channel to advertisers. Lewis Gersh (pictured below), CEO, PebblePost, explains how ‘Programmatic Direct Mail’ has modernised a traditional marketing channel to create something new and give brands a way to engage with consumers from online to offline.
ExchangeWire: What is Programmatic Direct Mail and how does it connect online to offline behavior? […]
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