Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost

strong>Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising remains an important channel to advertisers. Lewis Gersh (pictured below), CEO, PebblePost, explains how ‘Programmatic Direct Mail’ has modernised a traditional marketing channel to create something new and give brands a way to engage with consumers from online to offline.

ExchangeWire: What is Programmatic Direct Mail and how does it connect online to offline behavior? […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.