Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends


Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy and security can finally start meeting.

The Digital Trust Foundation was formed as part of Facebook’s 2010 settlement in a class action suit against the firm’s brazen Beacon ad offering. A small number of consumers objected to the settlement, however, arguing that the foundation was an unproven entity and that Facebook should pay more than the $9.5 million agreed. But on Monday, the U.S. Supreme Court rejected their appeal, leaving intact the settlement.

“I’ve just asked our board of legal advisors to convene a meeting in December to start creating guidelines for applications and a plan to disburse funds,” said Chris Hoofnagle, co-president of DTF and director, information privacy programs at Berkeley Center for Law and Technology.

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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