Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends

Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy and security can finally start meeting.

The Digital Trust Foundation was formed as part of Facebook’s 2010 settlement in a class action suit against the firm’s brazen Beacon ad offering. A small number of consumers objected to the settlement, however, arguing that the foundation was an unproven entity and that Facebook should pay more than the $9.5 million agreed. But on Monday, the U.S. Supreme Court rejected their appeal, leaving intact the settlement.

“I’ve just asked our board of legal advisors to convene a meeting in December to start creating guidelines for applications and a plan to disburse funds,” said Chris Hoofnagle, co-president of DTF and director, information privacy programs at Berkeley Center for Law and Technology.

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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