Preparing for the Future Consumer with DTC: Q&A with MediaCom

The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it into their business, and in what ways traditional retail still trumps DTC. 
RetailTechNews: Can you explain where BLINK sits within Mediacom, and how your role interacts with traditional and DTC retailers?
Liam Brennan: MediaCom BLINK enables clients to embrace innovation linked […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.