PreBid by OpenX; Adjust Expands to India
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; and U.S.: 75% of Brands Buy Ads Programmatically.
Prebid by OpenX Now Generally Available
OpenX has just announced the general availability its pre-bid video header bidding solution, providing another monetisation option to publishers. Prebid offers direct access to OpenX’s video exchange within […]