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Podcast: Xaxis, Then And Now

by Copenhagen INK · 16/04/2019

WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Podcast: Xaxis, Then And Now

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