Podcast Advertising Charts a Course Following OTT
strong>Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, Oracle Data Cloud, Oracle, talks about the advantages of advertising in the digital audio space, the challenges the industry faces programmatically, and how technology will put audio advertising on the same path as OTT.
Some in the advertising industry continue to […]
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