Pizza Giant Finally Delivers… Mobile Marketing

Pizza Giant Finally Delivers... Mobile MarketingThis week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more than 1,400 U.S. locations of Papa Murphy’s Holdings, Inc.

So the world’s leading take ‘n’ bake pizza franchise may not be delivering pies just yet, but they are delivering cutting edge mobile marketing.

“Waterfall is the only mobile marketing solution to offer the intricate level of database platform capabilities with user levels and permissions for multi-unit franchise owners,” said Jayson Tipp, vice president of strategy, technology and marketing at Papa Murphy’s.

“Consistent, personalized messaging is critical for Papa Murphy’s and mobile messaging has already proven itself as a key revenue driver,” Tipp adds. “With Waterfall’s solutions, we can balance our national and franchise owner needs in a seamless fashion.”

According to a provided statement, Papa Murphy’s in-store promotions, supplemented with text alerts and calls to action — that offer coupons and other incentives — are driving more in-store sales and web traffic.

Via Mobile Marketing Watch

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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