Personalising Your Consumer Voice: Q&A with Persado

With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal. 

RetailTechNews: Can you briefly explain how Persado’s technology works?  

Aaron Masih: Persado is the leading provider of AI-generated marketing language for top global brands. Using custom algorithms, language analysers, big data processors, and the world’s only marketing language […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.