PBS Digital Studios turns to YouTube while waiting for Facebook revenue

PBS Digital Studios in January launched its first original series, “Two Cents,” exclusively on Facebook Watch. By July 30, the show has averaged more than 341,000 views per episode across 23 episodes. But as PBS Digital Studios is not part of Facebook’s video monetization program, the show hasn’t made any money. So like many other media companies, the TV network’s digital arm is turning to YouTube.

For the second season of the personal finance program for teens and twentysomethings, PBS plans to simultaneously release new episodes on YouTube. In addition to putting the show on YouTube, PBS Digital Studios is planning a new music education show this fall that will start out as a YouTube channel.

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.