Paying Rapt Attention To Online Video’s True Power

Most of the advancements that have fueled online video’s recent growth over the last few years tend to revolve around the technical aspects of targeting and placement. But Rapt Media CEO and co-founder Erika Trautman finds placing online video’s value in “sight, sound and motion” overlooks the true power of new media. “What surprised us […]
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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