OpenX Sells Open Source Ad Serving Product

Sale of OpenX Source Ensures Continuity of OpenX Community

LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, announced that it has completed the sale of all its interest in its legacy open source ad serving product, OpenX Source. The buyer is a team led by Andrew Hill, one of the code’s original developers who will operate the open source project under the name Revive Adserver. Moving forward, the acquirer will manage and further develop the product to meet the needs of the diverse publishers who rely on it.

OpenX will continue to focus on both its market-leading OpenX Ad Server, the proprietary enterprise ad serving technology used by many of the comScore 500 publishers, and on the OpenX Ad Exchange, its global Real-Time Bidding marketplace. In completing the sale, OpenX has committed the product to a respected team and passionate supporters of the open source movement and the technology. They look forward to continuing to provide free ad serving technology to the large community for which this product has proven valuable.

Terms of the sale were not disclosed. Additional information on the new platform can be found at:

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit

OpenX is a trademark of OpenX Limited.

Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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