OpenX Appoints John Gentry as President





Veteran Technology Executive Will Assume Responsibility for Operations as Company Continues to Scale Globally

LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, announced the appointment of veteran technology and media industry executive John Gentry to the newly created role of president. Gentry will be responsible for operating the business and further accelerating OpenX’s rapid trajectory, delivering revenue growth through sales, technology, and product innovation globally. Organizationally, Gentry will have oversight of OpenX’s three core operating teams: business, engineering and product. Gentry will report to OpenX chief executive officer, Tim Cadogan.

“John’s extensive background in technology has given him two very compelling dimensions of experience”

“John’s extensive background in technology has given him two very compelling dimensions of experience,” said Tim Cadogan, chief executive officer, OpenX. “First, he’s been immersed in leading every aspect of a high-growth technology company. Second, he’s been deeply engaged in marketplace businesses that have sought to disrupt three major advertising sectors: search, television and display. We’ve grown very rapidly over the last five years. To extend that success into the next five years, we need to simultaneously drive scale and operating precision. John’s experience and judgment make him the ideal executive to help us accomplish this.”

Gentry brings to his new role at OpenX nearly twenty years of experience in leadership roles at technology and media companies that have redefined advertising and commerce. Prior to OpenX, Gentry was president of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Before Spot Runner, he was chief revenue officer of Green Dot (NYSE: GDOT), the pioneer and market leader in the prepaid debit card industry.Previously, Gentry was senior vice president and general manager of the Affiliate Business of Overture Services, Inc. (Overture), the originator of the paid search advertising model, now a key driver of the digital economy. Before Overture, Gentry was an executive at Disney/ABC Cable Networks and Discovery Communications.

“OpenX has already achieved a leadership position in an industry that is huge and growing rapidly and I’m excited to become a part of it,” said John Gentry, president, OpenX. “OpenX’s multi-product platform provides the opportunity to achieve even greater scale and, in doing so, create significant leverage for the business. The combination of its team, technology, and leading products give OpenX a clear path to become one of the most important and valuable companies in digital advertising.”

Gentry holds a B.A. in Political Science from the University of California at Los Angeles and an M.B.A. from the Kellogg School of Management at Northwestern University.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit www.openx.com

OpenX is a trademark of OpenX Limited.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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