Onion Quits Print in Final Three Cities


The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years old and is survived by its website and a new creative service for advertisers.

“It’s sad to see a print edition no longer exist, but it’s important to see the Onion succeed,” said Mike McAvoy, president of Chicago-based Onion Inc., said.

The satiric newspaper, available at its peak in 17 markets, is now given away in just three cities: Chicago, Milwaukee and Providence, R.I. It is known for headlines such as “Giant burrito to solve all of area man’s problems for six precious minutes.” and “New documentary reveals SeaWorld forced orca whales to perform nude.” (It also “covers” the ad business, with headlines including “Pepsi to Cease Advertising” and “General Mills Gives Honey Nut Cheerios Bee Intense Backstory Of Childhood Foster Home Abuse In Bizarre Rebranding Effort.”)

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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