One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy

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Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That might mean mobile and TV in the morning, radio on the way to work, websites during the workday and magazines at night. “Our brand has the ability and importance to connect toContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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