OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged at AUD 14 million and the Pacific Brands business that is in the vicinity of AUD 16 million.
As a Victorian built business with over 2 million members, RACV is the main motoring club and mutual organisation in Victoria, providing a range of services including roadside assistance, insurance and loans. The company will begin transitioning its business from the incumbent Mediacom in the coming weeks.
Homegrown Australian company Pacific Brands has signed a three-year contract with OMD, with media responsibility for brand name operating groups including Pacific Brands Underwear Group, Sheridan Tontine, Pacific Brands Workwear and Brand Collective.
“Our decision to appoint OMD was based on their strong strategic capability and track record in working across multiple business units. As we continue to apply a keen consumer lens to all our activities and broaden our retail base, OMD is well positioned to support our endeavours. We look forward to a healthy long- term relationship with great mutual success,” said John Pollaers, CEO, Pacific Brands in a press announcement.
Steve Sinha, Managing Director, OMD Melbourne added, “This has been a great week for OMD. The pitch landscape in Melbourne has been busy recently; and we have consistently showcased the strength of our strategic capability. Our brand is only as strong as that of the clients we work with and we are proud to be partnering with two great iconic Australian companies.”
“This is a great testament to the quality and breadth of our service model, and specialist resource offering on the ground in the Melbourne market. We are delighted to be working with clients such as RACV and Pacific Brands, and look forward to contributing to their future success,” said Peter Horgan, CEO, OMD Australia in a prepared statement.