NYT Merges Programmatic And Direct Sales; Facebook Rates Spike As Impression Growth Slows

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad sales teams? The New York Times thinks those days have passed, and it has disbanded or absorbed its programmatic team, Digiday reports. The move was part of a larger reorg in DecemberContinue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.