Now Marketers Can Ask Alexa How Their Ad Campaigns Did
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work, too.
Datorama, a cross-channel marketing analytics firm that’s scored $50 million in funding, has introduced a voice-activated component of its platform, allowing clients to summon their previous campaign measurement data by asking their Alexa-enabled device.
The new querying capability is intended to supplement the traditional dashboard reporting that marketers are accustomed to, giving them an additional way to pull quick data points in the midst of a business conversation — during a board meeting, for example.