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Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m | Copenhagen INK

Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for YOC.

Nielsen Measures YouTube Mobile in the UK, France & Germany

Advertising measurement on YouTube’s mobile app is now also available for the UK, France, and Germany via Nielsen. The Digital Ad Ratings thus now covers YouTube ads on […]

The post Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.