Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising

For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV advertising, announced that it has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers — for the first time — to deliver personalized […]

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Via Ad Operations Online

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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