Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising

For the first time, marketers can run TV ads with personalized messaging to audience sub-segments NEW YORK – BrightLine, the market leader in advanced TV advertising, announced that it has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers — for the first time — to deliver personalized […]

The post Nielsen Marketing Cloud and BrightLine Accelerate Push into Dynamic Creative TV Advertising appeared first on Ad Tech Daily.


Via Ad Operations Online

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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