News Corp Australia goes ‘LIVE’ with Lineup Systems’ AdPoint to Drive Digital Sales





  • Lineup’s AdPoint  improves ad operation effectiveness for News Corp Australia’s digital customers and ad sales teams
  • Scalable and flexible architecture key to supporting future ad sales business strategy
  • Lineup Systems establishes another strategic client for its expanding digital media reach

London /Sydney- Lineup Systems announced it has entered the Australian market with one of the country’s leading media companies News Corp Australia.

AdPoint unifies News Corp Australia’s ad sales management system for its digital sites. Over eight million Australians visit News Corp Australia brands across tablet, mobile and web each month.

The AdPoint deployment includes multiple rate card management, network targeting, buy-out/inventory management and increased transparency, providing improved organisational effectiveness and customer interaction with digital sales teams.

“We are delighted to be deploying our AdPoint solution with the largest media company in Australia, part of one of the largest in the world,” says Michael Mendoza, CEO of Lineup Systems, “It gives a strong endorsement in the market for AdPoint, particularly in digital channels. News Corp Australia is a key strategic customer, and we are pleased to complement our multi-channel deployment with one of News Corp’s other companies, News UK . Growing digital ad revenues is a key objective for all media companies and AdPoint provides the tools to make this a reality. News Corp Australia not only increases our International footprint but provides us with another significant and highly valued client in a territory that is very important and strategic for Lineup. ”

Mark McGrath, Director of Sales Operations & Systems at News Corp Australia commented, “For News Corp Australia the choice of AdPoint represents an important strategic step in our business transformation process in driving new digital revenues through greater customer engagement, sales team collaboration and effectiveness. AdPoint’s unique leading edge digital capability emphasises our commitment to an innovative customer driven multi-platform publishing approach. The platform provides flexibility and scalability in what we have planned for our customer offerings and what we to want to achieve for our future business. As we make changes to our sales model, AdPoint will allow us to support that change.  They offer the tools for a new way of doing business.

“We selected Lineup’s web-based AdPoint solution for its ad sales operational excellence for digital campaigns and its 100% web-based architecture and ease of integration. We look forward to Lineup’s continued innovation of their product offering.”

With AdPoint’s unique open architecture, News Corp Australia has also been able easily integrate AdPoint with some of its existing systems such as Google DFP and JDE Finance.

Using AdPoint’s booking and finance  modules, the solution  is implemented for over 250 seats and accommodates digital advertising.. This includes metropolitan sites such as News.com.au and The Australian, community, regional and magazine websites, together with all the mobile channel platforms published to smartphones, tablet apps and web.

About Lineup Systems

Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media solutions – which can be hosted, web-based or cloud-based – help to streamline advertising operations, improve transparency and increase profits.

Its clients include the world’s largest international publishers News UK, Telegraaf Media Groep, Metro International, Time Out London, Time Out New York, the UK’s largest independent regional publisher Archant, Village Voice Media, and Abu Dhabi Media.

Lineup Systems’ AdPoint products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world’s leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems’ for their sales, advertising, planning, editorial, pre-press and content management needs. www.lineup.com


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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