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New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety | Copenhagen INK

New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety

AdExchanger |

As brands flee the open marketplace, publishers like The New York Times are positioned to scoop up their programmatic spend. The Times’ programmatic strategy has long catered to marketers who value its context. It views programmatic as a way to transact, not a way to secure inventory inexpensively. And more marketers want to use itsContinue reading »

The post New York Times Pitches Programmatic As Advertisers Clamor For Brand Safety appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.