New Technology & Location Data Has Changed the OOH Industry: Q&A with Kym Frank, Geopath

strong>Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners need to be sure OOH inventory is independently audited and measured. Kym Frank (pictured below), president, Geopath, talks about the role they play within the industry, how the use of location data has changed the OOH landscape, and the future this channel holds for advertisers.

ExchangeWire: With a history of measuring OOH advertising inventory, how has Geopath evolved as a company […]