Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung smart TVs and Roku boxes, But the channel will eventually have its own website, Rovio CMO Peter Versterbacka said.
It’s an opportunity for Rovio to continue its expansion from mobile game maker to multimedia company. If it proves anywhere near as successful in media as it has been in games, however, it will also be playing on the turf of business partner Walt Disney Co., with which Rovio introduced its second “Star Wars”-branded Angry Birds game last week.
Mr. Vesterbacka will be keynoting Ad Age’s Digital Conference in San Francisco on Oct. 15. He spoke with Ad Age at Advertising Week about ToonsTV, what Rovio can offer to advertisers and working with Disney.