New Outbrain Study Reveals Native Ads on Premium Publisher Sites are 44% More Trusted Than Ads on Social Platforms

Outbrain and independent research agency Lumen highlight the relationship between consumer trust in advertising and premium publisher environments LONDON — Outbrain, the world’s leading discovery and native advertising feed for the open web, released a new European study exploring the impact of native advertising formats on consumer trust. The study, produced by Outbrain in partnership […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.