NetSuite Grabs Microsoft Dynamics GM for CMO Role


NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO.

Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran marketing after the departure of the company’s previous CMO, David Downing, in March 2013.

“The biggest problem NetSuite’s had for years is it has never really had a good CMO,” said Paul Greenberg, author of “CRM at the Speed of Light.” Mr. Greenberg said Mr. Studer will fill that hole, bringing in deep expertise in marketing strategy, a good sense of humor and a strong public presence. “He provides the solution to a problem they’ve had for an awful long time.”

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Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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